Wednesday, March 04, 2009

Websites for only £???

Don't fall into this trap!

Getting or building a website is the easy bit, a child can do that. Getting people to visit it is hard and getting people to buy anything from it is even harder.

If you have a website built for you then you must make sure that the deal includes some element of marketing it for you and at the very least getting it into the Google index. Make sure you don't have to pay a thing UNTIL your site appears in the Google index and what's more it stays there. If you don't you, will likely to be sold a chocolate teapot.

Be aware also that most new sites are included in the Google index for a few weeks and then totally disappear from it. This is called "the Honeymoon" period. Google appears to give most new sites the benefit of the doubt and includes them for a short while to see how they do and to see hoe many other site are linked to them. If it turns out the content is hopeless and no one else links to the site then it is moved (rapidly) down the index and if you are not on page one or two or the search then you may well not exist. If your site does not stay in the index for at least six months make sure you can get your money back.

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