Poor programming is blamed on low advertising revenues supposedly due to the recession but more likely due to there being too many channels chasing to few advertisers, with new mobile technologies available there are far better ways for advertisers to get their products to the people than using expensive TV adverts.
However the TV companies don't help themselves; putting adverts 5 or 10 minutes before the end of a film or other program does not make me sit and watch the boring adverts as they show for so long I have time to go and put the kettle on AND visit the loo AND get back to see the last 2 minutes of the real program and I imagine the rest of the country is doing likewise. If per chance there is an excellent program being shown and adverts disturb my enjoyment of it I make a point NOT to buy any of the advertised products, I don't complain to the TV company I just vote with my wallet. Given that TV advertising revenues are constantly falling, and set to fall even more, perhaps others including the advertisers have figured out that bad timing of adverts just antagonises the potential customers and it is a poor way to sell products and services.
Whilst I am spouting off I will not just blame the TV companies, the adverts themselves don't help the advertisers either - WHY DOES THE VOLUME (SOUND LEVEL) GO UP DURING THE AD BREAK - It just makes me turn the sound off completely! - ADVERTISERS DO YOU HEAR ME?
WE TURN THE SOUND OFF!
Another AD type that is laughable are those that are obviously recorded in a foreign language and then over-dubbed. There is a current car advert featuring what is supposed to be an English couple in their new offering but if they are in Britain then they are driving on the wrong side of the road! My view is that if you are trying to tempt me to buy your product at least make an effort to appeal to me in my own language and film it in my country or perhaps it's not really an advert you are making but a feeble attempt to produce an out-take for Harry's TV Burp.
COOKERY PROGRAMS
The problem with showing cookery programmes that were filmed last year, or perhaps even earlier, is that they did not reckon on few being able to afford to "put it a slow oven for FOUR HOURS!" - Do you own an electricity generating station or a gas pipeline from Norway too?
And what about your larder - what larder! TV chefs are cooking in kitchens twice the size of most folks houses, using gadgets and gizmo's that few people have room for today.
There is a great need to get back to basics, you don't need all that crap to cook. you don't even need scales (an old fashioned gadget used to weight things), just buy an old cook book from a charity shop as it is likely to use measures like "one and a half a cup of flour" or "a teaspoon full or baking powder" or perhaps even a "pinch of salt". I even saw one gadget that has different size spoons on it to measure a full spoon, a half-spoon and a quarter-spoon! I bet the person who thought that one up could sell sand to Egypt. What idiot needs a gadget other than a teaspoon to measure "half "of one!
Why not make cookery programs using a kitchen space the size of a normal domestic kitchen, with equipment and ingredients that normal people have (and can afford) or perhaps you are not interested in economically feeding the masses but only those who can afford to eat out every day anyway?
Anyway, got to go, the repeat of the repeat of "Coast" has just started and even though I have seen it before, more than once, it's the only decent program on all night. Bye.
1 comment:
Perhaps the solution is to stop watching television-I did- about five years ago. Now I can control how I numb my mind against the banalities that life tries to offer up.
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